In today’s fast-paced digital world, creating new content can be a constant challenge for businesses. However, repurposing your existing content can help you stretch your brand imagery shoot and make it last for months on social media. Here are some tips on how to repurpose your content effectively: Create a content calendar: Before you start […]

Branding and Your Audience Branding is a powerful tool that can help you connect with your audience. The first step in understanding how branding works is to understand who your target audience is. For example, if you’re selling pet supplies online, then your target audience will likely be pet owners who are looking for products […]

What is Branding? Branding is the process of creating an identity for your business. It’s about establishing a name, logo and other visual elements that help people recognize and remember you. A strong brand identity helps you stand out from competitors, gives customers something to connect with and makes it easier for them to refer […]

In an instant—everything changed. It was March 2020 and we were gearing up for our first ever Prep School workshop. We had been planning for MONTHS! We were so excited to share our experience in small business ownership and share our passion for entrepreneurship with like minded friends. The branding was finished, we had shot […]

P&L shows your income and expenses. What it doesn’t show are things like – how much money is in your bank account or how much money you owe. Now, we’ll introduce you to her BFF, the Balance Sheet! She’s a little less well known, but just as important.  STEP 1: GET YOUR BOOKS IN SHAPE […]

Let’s keep this short and sweet, since your Profit & Loss (or P&L) is basically the lifeblood of your business you HAVE to be able to read it correctly.