Branding and Your Audience
Branding is a powerful tool that can help you connect with your audience. The first step in understanding how branding works is to understand who your target audience is. For example, if you’re selling pet supplies online, then your target audience will likely be pet owners who are looking for products they can use at home or on the go. Once you’ve identified this group of people as being interested in what you have to offer, it’s time to start thinking about how best to reach them and engage them with what makes your business unique.
Once again: branding isn’t just about creating logos and slogans--it’s about understanding who your customers are so that their needs are met by every aspect of the brand experience (including website design).
The Taylor Swift Effect
Taylor Swift is a great example of how to build an iconic brand. She’s used her platform to engage with her fans in an authentic way, and they love it. She uses storytelling as a powerful tool for connecting with people, which is why she’s been able to build such an engaged following.
Taylor Swift began her career as a country singer but has since moved into pop music and become one of the most successful artists on the planet–in part because she has built such a strong personal brand that people want to be associated with her image, music, and message (or at least buy tickets).
Building a Brand That Lasts
As a small business owner, it’s important to remember that your brand is more than just a logo or an aesthetic. It’s an extension of who you are and what makes your business unique. As such, it should be treated with care and respect–not just because it reflects on the quality of your product or service but also because it has the power to shape how people perceive both yourself and what you do day in and day out.
If there’s one thing we’ve learned over our years building brands at Drewe and Kate Branding Co.: consistency matters! If people see something as being consistent with their expectations (or even better than expected), they’re going to come back again and again because they know what kind of experience they’ll have each time around. Consistency helps build trust; without consistency there can be no trust!