In today’s fast-paced digital world, creating new content can be a constant challenge for businesses. However, repurposing your existing content can help you stretch your brand imagery shoot and make it last for months on social media.
Here are some tips on how to repurpose your content effectively:
Create a content calendar:
Before you start repurposing your content, create a content calendar to plan out your social media posts. This will help you identify which pieces of content can be repurposed and when they should be posted. We personally love using Planoly to plan out all of our content. It lets us see exactly what our feed will look like when we post and you can use place holders until you pick the right image.
Break down your content:
Take a closer look at your brand imagery shoot and identify the different elements that can be broken down and repurposed. For example, you can take individual photos and use them as standalone posts or create collages to showcase multiple images. You can also take advantage of cropping images to change the focal point.
Use different formats:
Repurposing your content doesn’t mean simply reposting the same image over and over again. Experiment with different formats, such as creating GIFs, videos, or Instagram stories, to keep your content fresh and engaging. You can use apps like Canva to make this process super easy. It is just important that when you are making graphics that you stay consistent with your fonts and color tones.
Change up the captions:
Even if you’re using the same image, changing up the captions can give your content a new spin. Use different angles, emotions, or stories to accompany your images and keep your followers interested.
Coordinate with upcoming events:
Repurposing your content can also be a great way to coordinate with upcoming events or holidays. For example, you can use your brand imagery shoot to create Valentine’s Day posts or summer-themed content.
By repurposing your content, you can make the most out of your brand imagery shoot and keep your social media channels active and engaging. With a little creativity and planning, you can stretch your content for months and save time and resources in the process.
A note: While you are working on repurposing it is also a great time to start noticing any content holes you may have. If you consistently wishing you had a certain image then you should start making notes for your next shoot.